Maya Lynch


Discovering the Northern Lights

how data-rich content positions airline as the ultimate travel provider

By Maya Lynch on 26th October 2017

With thousands of pieces of content being produced across dozens of channels each day, it’s important that you as a marketer can work with your agency to answer this question:

“Are we paying too much, or too little for the content we’re producing and is it converting in the way that we need it to?”

Talking through how to do that is exactly what we aimed to do in our talk at Brighton SEO this year. We know first-hand how incredibly important it is to be able to prove value at every turn; we also know first-hand that many brands are struggling to prove the value of content creation.

Here’s the full slide deck from my session last week, with key points for you to whiz through at your desk below. Send us a tweet @Builtvisible if you have any questions!

The best minds in our industry still have no concensus on measurement

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